Rehab and Sports Med Outfitters
I had the opportunity to collaborate with Rehab and Sports Med Outfitters, a company dedicated to combining education, orthopedic products, and physical performance strategies. Their ClinicGym provides clients with a workout environment under the guidance of highly trained therapists, focusing on flexibility, strength, balance, and injury prevention.
Service
Identity & Branding, Print
Client
Rehab & Sports Med Outfitters
Year
2018
Marketing Rehab and Sports Med Outfitters initially posed a challenge because they offer such a wide range of services—from orthopedic products to supervised training. They truly function as a one-stop shop for injury prevention and performance improvement. I began their identity package with a logo inspired by sports team aesthetics, then carried that energy across all materials, from large-format banner stands to rewards cards.
Large Format
Athletes quickly became a defining feature of Rehab and Sports Med Outfitters’ brand identity. For these large-format banners, I showcased players from multiple sports and coordinated the color scheme with the icons in their logo. This approach turned into a consistent brand element, appearing on everything from postcards to gym banners, and underscoring their athlete-focused message.
