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Logo Design

Below is a selection of logos I’ve crafted for clients ranging from construction contractors to upscale restaurants. While these projects didn’t grow into full branding initiatives, each logo embodies my commitment to impactful design. A well-crafted logo does more than capture attention—it lays the groundwork for a company’s overall identity and leaves a lasting impression.

Service

Identity & Branding, Graphic Design

Client

Various

Year

2017-Present

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"A logo doesn't sell, it identifies. A logo derives its meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it means is more important than what it looks like."

— Paul Rand

The Process

I approach logo design as the cornerstone of any brand’s identity, often drawing on archetypal insights to shape the design around a client’s target audience. By identifying which archetype resonates most with the customer persona—whether that’s the Hero, the Explorer, or something else—I can craft concepts that align with the brand’s core message. Once we refine the initial ideas together, I finalize a design that truly embodies the brand’s essence and speaks to its audience.

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