Logo Design
Below are a series of logos done that didn't turn into full-blown branding projects. From construction contractors to fine dining, we can handle any request.
Service
Identity & Branding, Graphic Design
Client
Various
Year
2017-2021
"A logo doesn't sell, it identifies. A logo derives its meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it means is more important than what it looks like."
— Paul Rand
The Process
When working with a customer to create a logo, we start from the idea that the logo is the keystone in a brand's identity. We work with the client to identify exactly what they want to say, and incorporate all of that into the initial round of concepts. Once a direction is chosen, we narrow it down to something that truly speaks to the brand and message of the company.
